What is the primary goal of continuity planning in business continuity management?

The primary goal of continuity planning in business continuity management is to ensure minimal disruption during a crisis. This involves establishing procedures and policies that prepare an organization to maintain essential functions during extraordinary circumstances, such as natural disasters, cyberattacks, or pandemics. The focus is on resilience, enabling the organization to quickly respond to and recover from disruptive events while continuing to operate as smoothly as possible.

By prioritizing minimal disruption, organizations can protect their assets, maintain customer trust, and uphold their reputation, which ultimately contributes to long-term stability and sustainability. Strategies may include risk assessment, resource allocation, training staff, and testing recovery plans to ensure that, in the face of a crisis, operations can be preserved, and service delivery can be continued or restored rapidly.